Wsup’ B

When a friend of ours floated the idea of adding to Melbourne’s growing fleet of food trucks, we saw it as an opportunity for a fresh take on an increasingly tired concept. With a name derived from a child’s joke, “what did sushi A say to sushi B?”,
Wsup’ B patrols the streets of Melbourne ready to dish out everyone’s favourite Japanese snack — Sushi!

While only at concept stage, Wsup’ B was a platform to create something that would cut through and stand out.